Marketing Coordinator | B+C
Posted 19 October 2021
Contract Type


PDC (Nivelles), part of the Brady Corporation, is a global leader in people identification. They offer their clients the widest range of people identification products available on the market: Wristbands, badges, badge holders,...

Their manufacturing facilities are located in the United Kingdom, Belgium, the United States, Mexico, and China. Their products are everywhere - you can find them at amusement & water parks, events, conferences & trade shows, fairs & festivals, hotels & campsites, healthcare, retail companies (Supermarkets, banks, automotive etc.), schools and universities, sporting events and many more!

They are looking for a new colleague to join the Marketing department. Serving as the Marketing Manager's right hand, the Marketing Coordinator helps strategize and implement marketing and communication plans - scope EMEA.

In this challenging job you need to be a creative force! Experienced in generating ideas and concepts for marketing campaigns? Looking for a fulltime position in an international company?

Function information

In this role, the Marketing Coordinator creates or coordinates content, tracks results and builds relationships with internal teams and external suppliers. On a daily basis, you will support all marketing strategies, ensuring these efforts serve to achieve immediate and long-term business goals.


- Assist with or coordinate the creation of various marketing collaterals including catalogues, brochures, product sheets, sales tools & kits, case studies,...

  • Take initial brief from marketing and/or product manager and provide creative input.
  • Structure and create quality, customer-oriented and impactful content (EN) – no matter the medium or channel.
  • Brief and manage external agency (design, etc.) and coordinate with translation agency.

- Adapt/tweak existing collaterals to keep them up to date using AI, ID or PS.

- Manage both online library and stock. (inventory ownership)

- Manage collaterals’ budget while evaluating the need for printed versus online documentation and other medium and initiate ordering of the right quantities of collaterals.

- Support or coordinate multi-channel marketing campaigns including assets such as landing pages, emailings, direct mailings, social paid campaigns, sponsoring, advertising, etc., insure a well-balanced media-mix and communicate objectives, timelines and deliverables.

- Support or coordinate the creation of all the necessary assets. (from content to design)

- Identify/select and coordinate with internal and external suppliers.

- Support with the organization of events including tradeshows, partner meetings, etc.

- Support in building, growing and maintaining their databases.

- Track ROI of Marketing campaigns & projects within their systems.

- Investigate competition in terms of marketing initiatives.


  • A bachelor’s or Master’s Degree in Marketing, Communication or Design.
  • 3 years’ experience in a MarCom position.
  • Familiar with B2B2C multi-channel campaigns (acquisition & loyalty), copywriting, content & project management as well as reporting.
  • Strong hands-on experience with CRM, Marketing automation platform(s) & emailing tools.
  • Getting by with the Adobe Suite (AI, ID, PS), any other tools to quickly illustrate content is an asset
  • Bilingual French-English!
  • Digital native, continuous learner, curious, news & trends follower.
  • Agile - strong time-management skills, multi-tasking ability.
  • Analytical, result-driven approach.
  • Customer and service oriented.
  • Team player and great interpersonal skills.


  • Permanent contract (fulltime)
  • Opportunities to be challenged, grow, and develop in your role
  • Experience in a growing and diverse business - be part of something exciting, and be a key player in helping to shape PDC now and in the years to come!