Engagement and Digital Inclusion Officer - 3674

  • Category
    Marketing & Communications - Digital & Online
  • Location
    Barnet, Greater London
  • Salary
  • External Reference


1.Working with housing managers to develop and regularly review a housing communications and publicity strategy, including a specific section on digital inclusion for customers, setting out objectives, priorities and customer commitments

2.Ensure that regulatory requirements regarding communication and information are met

3.Consult residents on the strategy and work with them to monitor progress; support a service user group to review publicity and online options

4.Evaluating the reach and effectiveness of communications and publicity and using the findings to inform continuous improvements in the approach taken

5.Working closely with senior managers in the department to identify information and publicity requirements and keep an up-to-date communications plan in order to keep residents informed

6.Ensuring that key messages and policies are communicated in a fashion that is consistent and joined up with wider council communications

7.Ensure that housing publicity is compliant with corporate guidelines and policies, and lead on liaison with colleagues in the central communications and engagement function.

8.To use resident profile and intelligence to target information and campaigns

9.Undertaking research into the use of digital engagement and social media by social landlords and organisations focused on regeneration and develop policies and plans for adoption in the Local Authority.

10.In liaison with corporate web team, developing the use of digital engagement and social media for housing purposes by setting up pages and accounts and providing information to load on

11.Identifying and developing opportunities to use digital engagement mechanisms to enable housing tenants and leaseholders to access wider opportunities such as activities, events, services etc in their neighbourhood

12.Working with the sustainable communities (name tbc pending restructure) to identify resident cohorts or locations that are not using digital engagement mechanisms so that these can be considered and addressed in digital inclusion initiatives

13.Managing the use of Facebook, Twitter or other online engagement mechanisms on a day-to-day basis by posting information and monitoring customer feedback

14.Developing online services as required such as online forums for resident groups and live streaming of resident engagement and community events

15.Working with the resident involvement officers and data and insight officer to develop effective digital survey and feedback mechanisms

16.Supporting resident groups to develop their own digital engagement and social media approaches to benefit their community and/or neighbourhood by advising on best practice

17.Working with the data and insight officer to evaluate the reach and effectiveness of digital engagement and to make improvements as a result
Badenoch and Clark acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Badenoch and Clark UK is an Equal Opportunities Employer.

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