Job | CRM Manager JN -032021-19586 | Badenoch + Clark
Pubblicato 03 May 2021

 

I candidati, nel rispetto del D.lgs. 198/2006, D.lgs 215/2003 e D.lgs 216/2003, sono invitati a leggere l’informativa sulla privacy(Regolamento UE n. 2016/679).

Facsimile di domanda è disponibile al seguente link Facsimile domanda candidatura.

ATTENZIONE: Abbiamo rilevato la presenza in rete di molti annunci falsi; prendi visione dei nostri consigli per riconoscere i tentativi di truffa al seguente link.

Professional Values S.r.l.

CRM Manager JN -032021-19586

Opportunity

The CRM Manager oversees Loyalty Programs, is responsible for acquisition of customers for direct engagement, development, and execution of multi-channel consumer relations, has a clear understanding of how to leverage consumer behavior, lifestyle, transactional and demographic data to deliver relevant and timely marketing campaigns and content through multiple communication channels.

The candidate will bring campaign management expertise to build effective omni-channel marketing campaigns, including customer segmentation, content development, excellent execution, KPI measurement, and performance optimization.

Responsibilities

  1. LOYALTY PROGRAM & CUSTOMER EXPERIENCE

Manage the Loyalty Program from a planning and strategic point of view according to sustainability and profitability criteria.

Manage and monitor the full systems implementation down to store level ensuring appropriate training and support of staff to ensure full functionality is utilized.

Define and develop the contact strategy dedicated for loyalty audience (>1Mln members) in coordination with external agency and in accordance with Commercial-Marketing Plan.

Examine and analyze customer base data with the aim of providing a 360° customer view.

Coordinate the external customer service regarding the club members tickets/requests.

Oversight the improvement of omnichannel customer experience (store, e-commerce, app).

Analysis of competitor to propose innovative activities and solutions in CRM and CX areas.

  1. CAMPAIGN & MARKETING AUTOMATION

Define, develop, and execute omnichannel marketing campaigns (email, SMS, push notification) to build and nurture customer relationship and increase Customer Lifetime Value.

Coordination of lead, loyalty, engagement e re-activation campaigns to increase the CR, customer retention and effectiveness of the message.

Design, plan and deliver customer communications - in cooperation with internal teams and external agency - across the customer lifecycle and identify improvements and innovations to interact with consumers more effectively.

Evaluation and monitoring of activities impact (ROI).

Definition of appropriate KPIs for monitoring loyalty performance, CRM campaigns, customer base and customer lifecycle.

Conduct post campaign analysis - based on defined KPIs’ - with the purpose of realizing recommendations for future journeys and activities.

Definition of segmentation criteria for behavioral clusters to elaborate targeted actions (Cluster Analysis) in line with brand priorities.

Test and monitor email templates to optimize performance based on sport industry best practices.

  1. CRM PLATFORM & BUSINESS INTELLIGENCE

Coordinate and relate with partners for the proper functioning of the CRM platform and the dataflow between different tools within the architectural system.

Work closely with the IT, Digital departments, and external suppliers in an effort to better understand and optimize all customer data feeds flowing in and out of CRM systems.

Testing and quality assurance activities as part of new releases/integrations and reporting to departments involved of any critical issues.

  1. MANAGEMENT & REPORTING

Work closely with internal teams: Business Analysis, Omnichannel (Store/E-commerce), Marketing, Customer Service, and IT.

Be the CRM platform and Marketing Automation owner responsible for evolving the platform accordance with a road map of enhancements with the objective to reach the state of the art.

Provide internal reports regarding customer insights (loyalty sales performance, customer behavior, marketing campaign trends) and share with all business Departments and top management.

Skills

1) Qualifications, Knowledges:

Minimum of 3 years’ experience in CRM (B2C)

Proven knowledge and experience of using a Marketing Automation tool

Strong knowledge of Excel and PowerPoint

Direct experience in customer segmentation and in advanced journey building in order to deliver automated, trigger-based, dynamic communications

Excellent written and verbal communication skills in English

2) Preferred qualifications:

Selligent Marketing Cloud (Campaign, Customer Intelligence, Site)

Power BI and Qlik Sense tools for data analytics

Direct experience in international project management

3) Capabilities, competencies:

Strong communication and presentation skills to explain strategies and reports to team members, managers, directors, and partners

Passion for result-driven digital marketing campaigns

Ability to work independently and build strong relationships with team members

Analytical and critical attention to detail

Self-motivated and proactive attitude

Strong passionate about market, product, and customer experience

Site: Padova, con possibilità di remote working

Gross Salary: 55.000-60.000 euro

Area: Fashion/Retail

#LI-DNI

I candidati, nel rispetto del D.lgs. 198/2006, D.lgs 215/2003 e D.lgs 216/2003, sono invitati a leggere l’informativa sulla privacy (Regolamento UE n. 2016/679).

Facsimile di domanda è disponibile al seguente link Facsimile domanda candidatura.

ATTENZIONE: Abbiamo rilevato la presenza in rete di molti annunci falsi; prendi visione dei nostri consigli per riconoscere i tentativi di truffa al seguente link.

Professional Values S.r.l.