Category
Marketing & Kommunikation
Job Reference Number
JN-042021-79692
KANTON
Vaud

A long-established, internationally deployed player in the industrial sector is seeking for its headquarters a Head of Marketing Communications.

This person will report directly to the CEO.

Responsibilities:

Develop and execute the marketing and brand communication strategy, with a focus on digital

  • Coordination of marketing activities and supports like (advertising, mailings, press releases, customers press releases, customer and sales marketing tools)
  • Management of key events (trade fairs, road shows, virtual trade fairs, customer events customer events, company seminars)
  • Content creation including for technical documentation (business developpement tools)
  • Preparation of new product launches and promotions
  • Planning, budgeting and monitoring the ROI for continuous improvement
  • Management : 1 Direct report.

Profile:

  • Master's degree in Communication or Maketing with confirmed experience in Branding and Digital Marketing (Inbound marketing - Traffic generation)
  • Knowledge of different digital marketing platforms and Social Media
  • Proven experience in the Industrial sector or B2B with technical products
  • Excellent writing skills in French, English and German (C2 level in each language)
  • Good interpersonal skills and sense of teamwork.
  • Positive and enthusiastic personality with a strong sense of organization, commitment and
  • commitment and responsibility.
  • Spirit of analysis and initiative, rigor, autonomy, agility, creativity and flexibility.
  • Experience handling stress and deadlines