Digital has undoubtedly been a transformative force for many industries, and whilst its penetration into asset management, amongst other financial services, has been at a slower pace, the last bastions of change resistance are evolving, and the innovation is marching at speed. Those left standing tall at the end of the war will be those who seriously invested in the digital skills and platforms required to effectively compete – something the most forward thinking companies are doing right now.
Last month, I received a very brief email from an internal recruiter at a competitor that started with “Latte or Americano? It's a question worth answering if you wanted to meet up for a confidential coffee chat one day”.
It was very cheesy, but for me he missed the point; and an opportunity to sell his brand – he told me nothing about the company, the team or why I should respond.
But it did get me thinking about employer branding and how charities can also do more to increase theirs. In a competitive recruitment market, employer branding is everything, but is often overlooked.
Tales of tech development threatening to render roles obsolete are all-pervasive in the IT industry, but the relentless march of Artificial Intelligence (AI) advancement is infiltrating every sector as we speak. And marketing is no exception.
In the plethora of marketing positions I work on, I sometimes find myself thinking, ‘That sounds more like a finance business intelligence role to me’ or, ‘I think they need an IT specialist’. Read more>