Regional Marketing Manager - Contract

  • Category
    Marketing & Communications - B2B Marketing
  • Location
    Bristol, City Of Bristol
  • Salary
    45000 £ - 50000 £ / Year
  • External Reference

Regional Marketing Manager
Maternity Cover

Our professional services client is looking for a Marketing Manager to join their regional marketing team focusing on the West and Wales region.

The Marketing Manager will be responsible for engaging with local leadership and staff, to position our client in the regional market and create relevance for specific groups of buyers, with the aim of converting market profile into revenue.

The role reports to the Head of Regions Marketing and the Sales and Marketing Business Partner for West and Wales, to ensure that they are delivering against strategic and commercial priorities for the region.

The role:

Liaising with local leadership and the Sales and Marketing Business partner, to understand the local market dynamics and relationships and networks.
To plan and execute marketing activities, in the West and Wales geography, with the aim of developing deeper client relationships
Working with Communications, Community Affairs and Recruitment to integrate and position the business holistically in the region.
Managing third party relationships relevant to their marketing activities.
Working collaboratively with the Marketing Centre of Excellence where applicable to deliver best-in-class campaigns
Monitoring and optimising campaign performance, using marketing automation where relevant
Developing strong expertise in all aspects of Marketing Cloud and implementing best practice.
Stakeholder management (in conjunction with other business aligned teams) across major campaigns
Reporting, data management and insights on campaign performance
Ensuring that marketing and brand compliance policies and procedures are followed at all times
Exceptional budget management to ensure all investment is fully utilised
Line management of Marketing executives as appropriate to deliver on projects

The candidate will be based in Bristol, with occasional travel to Cardiff to support teams in Wales.

The candidate:

A passion for marketing and a curiosity to learn new things and challenge ways of working
A mind-set which demonstrates a comfort with testing, learning and optimising
Good understanding of how to bring creative ideas and the right channel mix together to reach a target audience
Proven experience of developing and delivering multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI
Clear communication skills
Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups
Commercially strong, offering insight into how to create lead generating B2B campaigns
Strong influencing skills to challenge the status quo
Experience of Marketing Automation systems would be very advantageous
Strong understanding how to translate business objectives into successful marketing campaign
Strong understanding of end-to-end campaign delivery
Ability to bring new innovative marketing approaches to life and constantly evolve best practice
CIM Qualification - desirable but not essential

This is an urgent requirement for our client and 1st interviews are due to take place before Christmas. Please send through a copy of your CV today for immediate consideration for this role.

Badenoch and Clark acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Badenoch and Clark UK is an Equal Opportunities Employer.

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To speak to a recruitment expert please contact Jade Powell

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