Data Analyst - Customer Insights

  • Category
    Marketing & Communications - Digital & Online
  • Location
    Crawley, West Sussex
  • Salary
    45000 £ - 50000 £ / Year
  • External Reference

Web Analyst - Customer Insights
Crawley - West Sussex
£50,000 pa
The Digital Analyst is a new role to lead on defining how we implement web analytics across the business digital estate to gather accurate and actionable data. The role will also own the ongoing optimisation of the web analytics infrastructure so as to continually enhance the user experience across the companies websites.

The role:

The Digital analyst is responsible for developing the strategic use of the customer database via delivery of reporting and insights. It helps deliver the customer vision by using data and appropriate statistical methodologies to:
*Understand the companies customers, their engagement and behaviours
*Identify key customers, why they are valuable, and support the customer acquisition and retention strategy
*Deliver analysis and insight which can help drive new/existing revenue streams
*Support decision making around customer communications, product development and digital advertising performance
*Provide evidence and insight to support Customer Strategy in refining the strategy, approach and objectives for the business going forward

The candidate

*Previous experience working with Digital Data within customer experience / insights.
*Technical knowledge required: * Google Analytics (ideally 360), Google BiqQuery & Google Data Studio
*Key understanding of database querying languages (SQL Server & T-SQL)
*Experience automating & visualising reports using various data sources and tools (e.g. Google Data Studio, Tableau, Targit, Business Objects, Crystal Reports, etc.)
*Strong MS Excel skills (macros, data import from Analysis Services, linked worksheets/workbooks)
*Preferred skills (but not essential): * Google Tag Manager
*Data integration to BI
*SSIS, SSAS experience
*General skills: * Strong analysis skills
*Excellent numeric ability
*Good attention to detail
*Confident with activities such as information gathering, training and supporting people outside your own team
*Able to present data in a clearly understandable way and translate technical terms for laypeople

Badenoch and Clark acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Badenoch and Clark UK is an Equal Opportunities Employer.

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