CRM Manager - Retail

  • Category
    Marketing & Communications - B2C Marketing
  • Location
    London, Greater London
  • Salary
    40000 £ - 50000 £ / Year
  • External Reference
    CHOEC-CRM

CRM Manager - Retail
Crawley
£40,000 - £50,000

This leading retailer, whose head office is based in Crawley, are looking to recruit an experienced CRM Manager to optimise the data capture of customers for direct marketing and develop and drive the implementation of all direct communications to influence customer behaviour and performance.


The role
*With the Senior Marketing Manager and Customer Insight Analyst to create the customer direct marketing strategy.
*With the Senior Marketing Manager and Customer Insight Analyst define customer segments based on behaviour, value and discipline.
*Define and build a targeting strategy to improve personalisation and optimise customer performance and ROI
*Implement a clear test and learn strategy for communication and channel performance improvement
*Work with the Customer Insight Analyst, internal stakeholders and use customer data to understand and develop automated customer journeys that encourage customer engagement, conversion and repeat purchase.
*Liaise with key stakeholders (eCommerce, Marketing, Buying&Merchandising) to gain buy-in on broadcast planning and product selection through to timed and appropriate delivery of campaigns.
*Responsibility for quality, ensuring campaigns are engaging, well executed and use segmentation to help drive personalisation and relevance.

The candidate:

*A strong track record in email marketing and campaign automation with the ability to drive and improve performance
*Experience of managing an ESP and developing future enhancements in line with business requirements
*Good understanding of customer data and segmentation
*Experience of working with multiple stakeholders and managing process
*Proficient in HTML coding and have previous experience building emails
*Experience of managing and developing a team
*Retail industry experience
*Enjoy working in a fast-paced environment

Badenoch and Clark acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Badenoch and Clark UK is an Equal Opportunities Employer.

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To speak to a recruitment expert please contact Claire Hodgson

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