CRM Executive

  • Category
    Marketing & Communications - Digital & Online
  • Location
    London, Greater London
  • Salary
    33000 £ - 35000 £ / Year
  • External Reference

CRM Executive - Email Campaigns

This leading leisure brand, based in Crawley, are looking to recruit an experienced CRM Executive to join their established yet growing Digital Marketing team. The company has a big strategic focus on Digital Marketing therefore offers room for development and progression.

The role

*You are responsible for planning, briefing, building, sending and measuring performance on all types of email:
*Consider the data to be used for all automations and ad-hoc emails and make recommendations
*Coordinate with Buying, Retail and eCommerce teams to define messages
*Manage the change tracker process for all automation programmes
*Work with CRM Manager to create clear project plans and timelines for any new projects
*Adapt to short-term priorities/changes as necessary
*Ensure that the day-to-day trading messages are reflected in all email messages including automations and that the automation emails are regularly updated to reflect current trading
*B2B email support both promotional, servicing and automations
*Other email partnership activity as and when required

The candidate
*1-2 years email marketing experience, preferably B2C
*Retail marketing experience would be a huge plus but not essential
*Previous experience using an email service provider (e.g Adestra) to build emails and create reporting
*Proficient in HTML coding is a huge plus but not essential
*Good attention to detail, including when proofing text within an email
*An understanding and experience of managing projects is essential
*Take a structured, logical and organized approach to work

*The ability to write copy, including headlines and body text

Badenoch and Clark acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Badenoch and Clark UK is an Equal Opportunities Employer.

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To speak to a recruitment expert please contact Claire Hodgson

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